Built in KL · Live with Malaysian SMEs

AI staff foryour business.

Fluent in Bahasa, Mandarin, and English. Working while you sleep. Built for Malaysian SMEs.

WhatsApp us → Read Case Studies
Jeffrey Built by Jeffrey Engineer · Built scalable fintech systems in London, now building AI staff for SMEs in KL
The approach

We audit before
we build.

We start with two half-day sessions: one with you, one with the team who runs the work. By the end of the second session, we know what your week actually looks like, and you know what an AI build for your business would have to do.

=01

Discovery

A week shadowing the team across whatever they do day-to-day: WhatsApp triage, quote prep, follow-up, reporting. We come out with a ranked list of where AI would help and what it would take to build.

Full AI audit · 1–2 weeks
=02

Blueprint

A diagram of the whole system and a working prototype of the riskiest piece. So if the integration with your CRM is the part most likely to fail, that's what we build first.

System diagram · 1 week
=03

Build

Weekly demos on Friday. We're plugged into your CRM and your WhatsApp from week one. What you see on Friday is what a customer hits on Monday.

Plugged into your tools · 3–5 weeks
=04

Handover

At handover you get the code, the runbooks, and a half-day training session. After that the system runs without us. If you want us to keep tweaking it, that's a separate retainer.

Full ownership · ongoing
What we build

What an AI build can look like.

Each of these is a custom build for your business, running inside your tools and owned by your team. Pick what looks like your problem; the rest comes up in the discovery call.

=01

Agent development

Agents that handle a bounded job on their own: replying to a sales DM, drafting a quote from your price list, chasing an unpaid invoice. They show their reasoning, and they escalate when they're not sure.

=02

Conversational AI

WhatsApp first, web chat or voice if you need them. The agent reads your CRM and calendar before it replies, and switches between Bahasa, Mandarin, and English on the same thread.

=03

Process automation

The work nobody wants to do: re-typing invoices into your accounting system, copying WhatsApp leads into the CRM, building the same monthly report from the same spreadsheets. Automating that frees the hours your staff are losing to it.

=04

API & system integration

Whatever you already run (Hubspot, Xero, Microsoft 365, a custom database), the AI talks to it directly. The integration work is what we do; your existing tools stay.

=05

Data intelligence

The Monday-morning dashboard you've been meaning to build. Pulled together automatically from wherever the source numbers actually live, refreshed without anyone touching it.

=06

Private deployments

If your data has to stay inside your own infrastructure (a clinic with patient records, a bank with regulator constraints), the AI runs on your own servers or your own cloud account. Nothing leaves.

=07

AI strategy

If you're not sure where AI belongs in your business yet, the audit covers it. After a few sessions you walk away with a written doc: where AI would help, what it would cost to build, what shouldn't be touched.

=08

Don't see your problem?

The audit is free. Tell us what's broken. We'll tell you whether AI is the right answer, or whether something simpler is.

Start a conversation →
The work

Case studies.

Three pilots across very different desks. Numbers below are from their live systems and prototype evals.

01 03
Live in production

Good Vibes Design,
Kuala Lumpur.

An AI Sales Rep answers leads on WhatsApp in Bahasa, Mandarin, and English at any hour, pulls a quote from the live materials catalogue, and tags the conversation for the team to pick up the next morning. The same system holds the quotation, the project tracker, and the client portal where homeowners see progress, so nothing gets re-keyed between tools.

Quote turnaround 3 days → 45 min
Lead response ~6 hrs → < 30 sec
“The quote system runs without me. I review at the end of the day, half the work is already done.”
Jeric Jeric Founder, Good Vibes Design
GVD · Sales Rep online · responds in seconds
Hi! Saya nak renovate dapur, around 14×10 ft. Boleh dapat quote?
Boleh! Ada beberapa soalan dulu. Concept yang awak nak: modern, classic, atau industrial?
Modern, mostly white + wood.
Got it. Cabinetry: built-in atau standalone? And do you need new electrical points?
Built-in. Need 3 extra plug points.
Quote ready. Range: RM 18,500 – RM 24,000 · 4–6 weeks · includes cabinetry, tiling, electrical.Tap to see the breakdown ↓
38 min · auto-handed to Jeric
Excerpt · live agent transcript
Live pilot

Special Steel & Alliance,
Penang · Ipoh · KL · JB.

An AI Procurement Manager turns inbound sales RFQs into multi-supplier comparisons in minutes by querying mills and forging suppliers across Asia and Europe for stock, price, and lead time, then aggregating the replies into one view. It watches reorder points across all 3,200 grades in real time, drafts purchase orders against approved suppliers, and only escalates to a human when the price or lead time falls outside policy.

Supplier RFQ aggregation 1–2 days → 15 min
Reorder-point coverage weekly check → real-time
“Procurement used to chase ten supplier emails to quote one customer. Now the comparison lands in fifteen minutes and the PO drafts itself.”
Sherry Sherry Director, Special Steel & Alliance
Special Steel · Procurement online · drafts in seconds
Sales: need 500kg D2 50mm round bar. Customer wants delivery in 6 wks. Boleh kasi quote?
Stock: 0kg D2 50mm. Querying 4 approved mills now.
Bohler 8wk · RM 19.20/kg
Daido 6wk · RM 21.50/kg
Hitachi 5wk · RM 22.80/kg
Saarstahl no stock · 12wk
Daido fits the 6-week window. Draft PO for 550kg (incl. 10% safety) @ RM 21.50?Tap to compare full quotes ↓
Confirm. Draft it.
PO drafted · awaiting Sherry's approval
Excerpt · live agent transcript
Live prototype

A family-run portfolio,
Singapore · Malaysia · United States.

An AI Equity Deep Research Agent runs continuous coverage across the 20+ industries the family tracks across SG, MY, and the US. It synthesises public filings, expert-network transcripts, and unstructured qualitative signals into industry primers, earnings summaries, and comparable analysis tables, with every claim cited. The portfolio manager picks the questions; the agent does the reading week two senior analysts couldn't get to. Each memo lands as a structured doc in the reading queue, ready for the same investment conversation the family has been having for three decades.

Industry deep-dive 2 weeks of analyst time → 1 hour
Continuous sector coverage 3 industries → 20+ industries
“I asked it for a primer on US data-centre cooling. An hour later it was on my desk, with comps, key catalysts, and three names worth a deeper look. All cited.”
KK KK Family Portfolio Manager · single-family portfolio
Research Desk · AI Equity Deep Research Agent memo delivered · 47 min ago
Sector primer · #DC-COOL-US-26Q2
Data-centre liquid cooling · US, with MY tailwind
Thesis

Hyperscaler capex shifting from air to liquid cooling as rack densities cross 50kW. Two-stage liquid winning on TCO; immersion still niche. Malaysia (JB) is absorbing SG-displaced data-centre capacity. Local beneficiary tape worth tracking.

Names worth a closer look
  • Vertiv (VRT, US) · liquid leader, margin expansion
  • Modine (MOD, US) · turnaround, liquid-mix lift
  • YTL Power (YTLP, MY) · JB DC build-out exposure
Catalysts · next 6 months

NVIDIA GB200 ramp · YTL DC Phase 2 commissioning · SG power moratorium review.

14 filings · 9 expert transcripts · 6 trade-press signals
Excerpt · prototype memo output
The difference

Two ways to buy AI.

Most AI projects look great in the demo. They quietly stop working six months later, because nobody planned for the team that has to keep the system alive after we leave. Below is the work we do for that team.

Dimension
EquaLabs
Industry standard
Audit before code
Full business assessment first. We map workflows before we write a line.
Demos and pilots that never reach production.
System ownership
You own the source code, the runbooks, and the keys. Full handover.
Locked into vendor platforms with recurring licence fees.
Existing stack
We integrate with the tools you already pay for: Hubspot, Xero, your custom database. The system runs on top of those.
Rip-and-replace. Forced platform migrations.
Team training
Your team learns the system as we build it. By handover they can change the prompts and read the logs without us.
Minimal docs. Ongoing dependency on the vendor.
Engineering rigour
When something breaks at 11pm, we know within minutes and can roll it back. Borrowed from the practices we used shipping fintech to banks.
Demo code that goes live. The first time something fails, nobody knows why.
Questions

The things everyone asks.

If yours isn't here, WhatsApp the question to us. We answer everything personally.

Our work tends to be with businesses where the same decisions get repeated daily: clinics handling appointments, property agents qualifying leads, renovation firms quoting jobs, accountants chasing receipts. If your day has a lot of “I keep typing the same thing into different systems”, we'll probably help.
No, we don't use templates. The AI model is off-the-shelf; the part that knows your specific business is written from scratch each time.
We price each project as a fixed fee after the discovery sessions. You'll see what's being built, when each part lands, and what it costs, before you commit. No hourly billing.
Yes. That's most of what we do. CRMs, WhatsApp, ERPs, accounting tools, internal databases. We integrate around what you already run.
Discovery to production in 4–8 weeks for most builds. Simple automations are faster. Multi-agent systems with deep integrations may take longer. You'll have a clear timeline after discovery.
You get the source code, the runbooks, and a half-day training. After that the system is yours. We offer monthly retainers if you want us to keep tweaking it. Same shape as a freelance contract, no lock-in.
Start a conversation

Tell us what's broken.

30 minutes on a call. Pick one process that frustrates you: the unanswered WhatsApp messages, the quote backlog, the spreadsheet you rebuild every week. We'll tell you whether AI is the right tool for it, or whether you need something else.

WhatsApp us → or email hello@equalabs.io